GDPR

• Титульная

Based on Article 13 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC («GDPR»)

If you provide your personal data, we are the data administrator: ALTEC spol. s r.o., Sokolohradská 1745, Chotěboř, 583 01

Here we inform you about the processing of your personal data and about your rights related to this processing.

Regarding cookies, please refer to our dialogue application on our website.

What purposes do we process your personal data for?

A. Mutual communication.
B. Promotion of our events, services and products.
C. Targeted communication through our website and promotion of our services and products.
D. Cooperation with business partners and implementation of services for our clients.

Description of our purposes:

A. We want to be open and transparent. This includes being open to communication with all those interested in our products. In order to achieve this goal, we have published an email and may have an inquiry and booking form, or our profiles within other communication channels such as Instagram, Facebook, or Messenger, through which you can contact us at any time with any questions regarding our services or products. However, to ensure effective, error-free and clear communication, we process some of your personal data (including unstructured personal data — contained in email correspondence) in our CRM system.

B. In order to develop further our business, we are looking for potential clients. For this purpose — in addition to the previous points, we also use our website, on which we use third-party services (such as Google Analytics) to search for potential business partners and collect statistical data to support the sale of our products. In these cases, your personal data is not used as it is anonymous, however, as part of maximum transparency, we also inform you about this way of processing web activities on our website.

C. In order to achieve the objectives defined in point B., we may also use social networks such as Instagram or Facebook to process your personal data that you voluntarily provide to us, such as: username, first name, last name, email address, using marketing tools such as Google Tag Manager, Facebook Pixel and SDK (social marketing media — such as «Custom Audiences» and «Similar Audiences») and others.

D. If we work with you as a client, we need your personal data to provide services. This data will appear on the relevant contract and may also appear on tax documents, invoices, business cards, in unstructured form in email communications and in our CRM system.

What is the legal basis for processing your personal data?

A. If you contact us via email or inquiry/booking form or other communication channels, we process your personal data on the basis of legitimate interests pursuant to Article 6 par. 1) point f) GDPR.

B. In the case of collecting data about visitors on our website, we process your personal data on the basis of legitimate interests pursuant to Article 6 par. 1) point f) GDPR.

C. If we process your data from Facebook Pixel it is processed on the basis of legitimate interests — Art. 6 (1) (f) GDPR, with regard to Custom user groups on the basis of consent pursuant to Art. 6 (1) (a) GDPR.

D. In the case of a business relationship, we process your personal data on the basis of a contract pursuant to Article 6(1)(b) GDPR (if you do not provide us with your personal data, we cannot conclude a contract with you).

What personal data do we process?

A. Name, surname, e-mail address and telephone number.

B. The data are not of personal data quality, we present them for more transparency. In the case of Google analytics (website from which the visitor visited our website; IP address — is anonymised as described below; date of access and time of access; visitor enquiry, if any; http response code; information about the browser and operating system of the website visitor’s computer).

C. Name, surname, e-mail address, company position, company name containing personal name. Information about the data processed within the framework of Facebook Insights can be found here and for the purposes of Custom Audience and the creation of Similar Audiences can be found here. Facebook: you can find information about Facebook’s use of cookies here. General information about how and what data Facebook processes can be found here. Google Analytics are anonymised as described below.

How long do we keep your personal data?

A. If you contact us via email/contact form or other communication channels, we will store your personal data until you unsubscribe from our contact database.

B. We keep your personal data (if applicable in the future) for as long as necessary to achieve the purpose in question.

C. We keep your personal data (if applicable in the future) for as long as necessary to achieve the purpose or for the period specified in the consent (which is 5 years).

D. We keep your personal data for the duration of the contractual relationship and thereafter until the expiry of the limitation periods for the defence of claims and the fulfilment of legal tax and other obligations.

Facebook Pixel: This technology enables Facebook to identify visitors to our website as a target group for the display of advertisements («Facebook ads»). Accordingly, we use the Facebook Pixel to serve Facebook Ads only to Facebook users who have actually shown an interest in our website or who have certain qualities (e.g. interests in certain topics or products identified based on the websites they have visited) that we transfer to Facebook («Custom Audiences» and other «Similar Audiences»).

Using the Facebook Pixel, we would also like to ensure that our Facebook ads are relevant to your potential interests and do not annoy you. We can also track the effectiveness of Facebook ads using the Facebook Pixel for statistical and market research purposes, as we can see if you have been redirected to our website after clicking on a Facebook ad («Conversion»). The Facebook Pixel is used when our website is loaded directly from Facebook and can store so-called «cookies» on your device. If you then log in to Facebook or visit Facebook when you are logged in, your visit to our online offer will be logged into your profile.

The data collected about you is anonymous to us, which means that it does not allow us to identify the user. However, the data is stored and processed by Facebook so that it can be linked to the relevant user profile and can be used by Facebook for its own market research and advertising purposes. Should we transmit data to Facebook for reconciliation purposes, it will be encrypted locally in the browser and then sent to Facebook via a secure https connection. This is done solely for the purpose of creating a comparison with data equally encrypted by Facebook. How the Facebook Pixel is used for advertising purposes can be found here. For more information about Facebook’s data processing, please click here.

Based on the Custom Audience, we can create similar audiences on Facebook and advertise our services to similar audiences that are unknown to us. Facebook is the only one who knows who the Similar Audience is and is able to identify them. Therefore, we are not a data administrator for Similar Audiences.

Google Analytics: The information generated by the cookie about your use of our website (e.g. IP address, accesses, navigation flow, duration of visit, browser and terminal devices used, language and country) will be transmitted to and stored by Google on their servers in the USA.

However, by activating IP anonymization on this website («_anonymizeIp() function»), your identified IP address will be shortened in member states of the European Union or other signatory states of the European Economic Area Treaty. In exceptional cases, the full IP address will only be transferred to a Google server in the USA and will be shortened there. Google will use this information to analyse your use of our website, to compile reports on your website activities for the website operator and to provide other services relating to website and internet usage. Google may also transfer this information to third parties where necessary, provided that this is required by law or to the extent that third parties process this data for Google’s own reasons.

Through browser plug-ins, you can prevent Google from recording data about your use that is generated by cookies. You can use the following browser plug-in to do this. If you use the internet with a mobile device, you can prevent the recording of cookies — similar to a desktop device — by clicking the button below to deactivate Google Analytics.

Google Marketing Platform: For the purposes of Google’s marketing services, your data is pseudonymised. Google does not store and process your name and email address, for example, but resorts to processing data in connection with cookies in the context of pseudonymous user profiles. This means that, from Google’s perspective, ads are not managed and displayed for a specifically identifiable person, but for the cookie holder, regardless of who the cookie holder is. This does not apply if you have given Google your explicit consent to the processing of data without pseudonymisation. Your data collected by Google Marketing Services is transmitted to Google and stored on Google’s servers in the U.S.

«Google Tag Manager» we may use to integrate and administer Google analytics and marketing services on our website.

For more information about Google’s use of data for marketing purposes, please see the summary page, Google’s privacy policy can be found here. If you wish to object to interest-based advertising by Google Marketing Services, you can use the opt-out options provided by Google here.

Who do we share your personal data with?

The recipient of your personal data is the person to whom we provide your personal data for a specific reason in order to perform part of our activities for us (i.e. outsourcing). We use the following categories of recipients of your personal data in our activities:

Facebook Ireland Limited

• Provider of the social network Facebook (a social network that primarily enables sharing of photos, texts, videos and communication via Messenger), terms of use here: https://www.facebook.com/terms.php
• Messenger provider (a tool that allows online communication between two or more entities at the same time), terms of use here: https://www.facebook.com/terms.php.
• Provider of the social network Instagram (a social network that primarily enables photo and video sharing and messaging), terms of use here: https://help.instagram.com/581066165581870.

Google LLC

• Provider of the Google Analytics web tool for collecting statistical data (web analytics, statistics — this data is anonymous), terms of use can be found here: https://marketingplatform.google.com/about/analytics/terms/cz/. Google LLC is certified under the EU-U.S. Privacy Shield Framework.

Our website uses retargeting technologies from Sklik operated by Seznam.cz, a.s. and Google ads operated by Google. These allow us to show visitors who have already shown interest in our services or products products in searches by Seznam.cz and Google.

CRM software, communication software and project management software (keeping records of potential clients) which may contain unstructured personal data in order to fulfil the above purposes.

At the same time, we may be obliged to disclose your personal data to public authorities, in particular to courts and law enforcement authorities (police and prosecutors), but only to the extent necessary and provided for by law.

Who do we collect personal data from?

We obtain personal data from you, by «you» we mean:

A. Interviewers and potential clients, clients.

B. Visitors of our website.

C. Visitors to our website or our social networks.

D. Potential business partners or clients and contractual business partners and clients.

Do we use automated individual decision making?

No, we do not use automatic individual decision making.

Do we transfer your personal data to third countries?

Your personal data is processed in the Czech Republic and other European Union countries. Your personal data may be processed in a country outside the European Union if that third country has been recognised by the European Commission as having an adequate level of data protection or if there are other appropriate data protection safeguards (e.g. binding corporate policies or EU standard data protection clauses).

Further information:

Personal data may be subject to use (processing) in justified cases for the purpose of dealing with legal matters, including compliance with obligations to a public authority or monitoring for possible legal protection. Personal data may also be archived in the public interest, including for scientific, historical or statistical research.

What are your rights?

Your rights as a data subject are set out below. Please note that the exact conditions for exercising these rights are detailed in Chapter III of the GDPR, with the caveat that not all rights can be exercised in certain circumstances. You have the following rights:

• Access to the personal data we process about you.
• Correction of incorrect or inaccurate personal data and completion of incomplete personal data.
• Restriction, i.e. blocking of your personal data.
• Erasure of personal data in the absence of purpose or unauthorised processing.
• Objection to the processing of personal data if you believe that our processing of the data is not justified.
• To be excluded from automated decision making.
• To provide personal data in a structured and machine-readable form to another administrator.
• To withdraw consent to the processing of personal data.
• Lodging a complaint with a supervisory authority

How can you exercise your rights?

Electronically at: altec@altec-chotebor.cz

In writing to: ALTEC spol. s r.o., Sokolohradská 1745, Chotěboř, 583 01

We are committed to protecting your privacy and therefore process your personal data in accordance with the GDPR and all other relevant legislation. However, if you disagree with the way we handle your personal data, you can lodge a complaint with the supervisory authority about the processing of your personal data.

You can contact your local supervisory authority at: https://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm.